Facebook and Google: most powerful and secretive empires we've ever known
Megashift: an exponential shift in human experience which is sudden in arrival, and unpredictable in outcome. Unlike paradigm shifts which affect one area alone and may take many decades to take hold (the combustion engine, color film etc), Megashifts are omnipresent, combinatory and immediately dominant. Megashifts interact with each other to alter human perceptions of time and space, creating a conscious divide between past and future. Where paradigm shifts represent a new way of doing things, Megashifts represent new ways of being. Mobile, wearable and ingestible technologies are all examples of Megashift moments. More on Gerd's blog.