Digital transformation has become a ‘suitcase word’ (i.e. you can throw anything into this kind of meme) that really stands for many other major developments in technology and culture that have erupted in the past 5 years. The megashifts will change our world more in the next 20 years than the previous 300 years, and understanding them well today is certain to make all the difference, tomorrow. These 10 megashifts are the key to success in the future: digitization, mobilisation, datafication (everything is becoming data), cognification (everything is becoming intelligent), personalisation (every user can be individually addressed now), augmentation (we can see the world with new eyes, AR / VR), virtualisation (what used to be ‘stuff’ is now zeros and ones), automation (what people used to do is now done by machines and software), disintermediation (old middlemen fade and new platforms take over), robotization (robots are going to be everywhere)...
